Friday, March 19, 2004

To all the women, a new breakthrough has been discovered! BRAS ARE BAD! BURN THEM ALL!!!

Go Braless, it may save your life!

A CURIOUS, anti-brassiere advertising campaign begins today. Printed against a light blue background, the print advertisement has no pictures and tells readers to "stop wearing bras"
The striking caption is accompanied by research findings about how wearing bras can cause cancer.
The irony of this campaign is that it has been started by the most unexpected of advertisers: local underwear chain Ero Lingerie, known for its own special line of thermal-regulating and moisture-managing bras.
Mr P N Balji, Bang Public Relations director and National Kidney Foundation communications consultant, said he was "utterly mystified and baffled" by the bra-zen campaign.
The former chief executive officer of this newspaper also said he sensed "reverse psychology" in play.
But when Today contacted the homegrown label, this reporter was told otherwise.
Ero Lingerie managing director Y C Lee said that the sole intention is to create public awareness about the findings.
"We're trying to be a more responsible brand," he said, adding his urge to educate women came after stumbling across medical anthropologist Sydney Ross Singer's book, Dressed To Kill.
Singer argues that constriction caused by bras prevent the proper drainage of the lymphatic system (responsible for removing toxins from the body) in the breast, which leads to a build up of toxins and then triggers the formation of cancerous cells in the breast.


So women, you have seen the evidence. Wearing bras may very well cause cancer. So all of you should never wear a bra again. Especially with see-through tops on cold days. But why stop there? I say ban all underwear for women! No panties, G-strings or thongs should ever be worn again! I'm sure those cause cancer too...

*starts searching for evidence that women's underwear causes cancer*

I'll be back with evidence! Just you wait! Women will never have to wear underwear again!

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